Eques Solutions, Inc. was created to cater to the unique needs of the equestrian community. As a strategic marketing and promotional company, we offer driven marketing solutions to companies already in the equine industry as well as those that are striving to become part of this specialized sector. As horse owners and competitors ourselves, we have first-hand knowledge that allows us to promote products, build brand awareness and provide premier exposure in a way that traditional marketing agencies fall short on.

Our luxury brand and equestrian marketing agency is based in Wellington, Florida; home to the world’s premier winter equestrian events. As professionals in the equine industry, we have the unique advantage of understanding the business leaders and culture of this elite lifestyle. This advantage empowers our team to create custom marketing strategies that get real results.


In today’s ever-changing world of technology, we still believe in pairing our marketing consultancy services with assistance in sales and good, old-fashioned customer service. At Eques Solutions, we are just as passionate about getting to know you as we are about nurturing your business’ growth and success. Using our traditional approach to modern marketing, we are ready to help you successfully market your brand, products, events or services to the sought-after world of equestrians.


Bobbi Rottman, Founder and CEO of Eques Solutions, Inc., provides leading-edge, professional marketing solutions for businesses within the equine industry and those striving to reach the elite equestrian audience. Her years of experience and expertise in sales, marketing and as an equestrian have proven to be a winning combination in helping the athletes, businesses, non-profits and top equine facilities create successful marketing strategies and increase revenue. As a graduate of the leading sales and leadership institute in North America, Sandler Sales Institute, Bobbi utilizes these skills when helping each individual client accomplish their goals.

Before helping entrepreneurs achieve their marketing goals, Bobbi grew up within the South Florida sport horse community. This gave her the chance to ride with and work alongside some of the world’s most talented horse trainers and competitors. After traveling the globe as an equestrian, Bobbi created Eques Solutions to fulfill a need for marketing solutions for this unique industry.

Out of her success grew the opportunity to give back to the community that launched her career, and her charity event, The Buck Off Challenge.

Eques Solutions’ Equestrian Marketing Experts

The creative marketing minds at Eques Solutions pair innovative practices with traditional promotional strategies to help clients successfully market and sell their equestrian products, luxury brands, events and more.

Lauren Martinez Calano
Creative Director
With almost 20 years of experience, Lauren is a pro at all things design. She has a bachelor’s degree in graphic design and has worked with major agencies and clients from around the world, including Spain, China and Korea. Since joining Eques Solutions in 2010 as our Creative Director, Lauren offers clients a comprehensive holistic approach to marketing and design.

Alexandra Stark
Social Media Expert
Alex has over a decade of experience in business relations, organizational communications, brand management, marketing, editorial writing and event planning. She has excelled in a wide range of industries including: financial, retail, entertainment and equestrian. Alex uses digital and traditional PR to increase both a brand’s online presence and social media engagement.

Fidel Watlington
Video Production/Web Development